IMM Editor - IMM Institute

Navigating the Evolving Landscape of Strategic Brand Management in 2024

Marketing Strategy, Skills Development / IMM Editor

Navigating the dynamic landscape of evolving trends and technologies underscores the increasing importance of adept brand management strategies. It’s no surprise that in 2024, the business environment is undergoing rapid changes, presenting both challenges and opportunities for enterprises aiming to establish a resilient and influential brand presence. Within this blog, we will explore the complexities of astute brand management strategies and discuss methods for businesses to maintain a competitive edge in this fluid milieu.

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Future-Proof Your Career: Applied Digital Marketing Course for Today’s Marketers

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

Navigating the intricate world of digital promotion demands more than just a casual glance—it requires a strategic investment in knowledge.

The Applied Digital Marketing Certificate offered by the IMM Institute stands out as an excellent option for those wishing to enhance their comprehension of the field. This course is ideal for those who want to improve their knowledge of digital marketing and those that aspire to be future digital marketers. It is also perfect for ‘old school’ marketers who need a full understanding of the digital marketing landscape, how it fits into the overall communications mix and what to be looking out for when preparing a marketing strategy and plan.

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Ethical Social Media Marketing: Building Trust and Transparency in 2024

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

The utilisation of Social Media Marketing has evolved into an essential instrument for enterprises aiming to forge connections with their target audience. Nevertheless, as the digital domain undergoes continuous expansion, the imperative for principled approaches in social media marketing is amplified. Right now, the significance of cultivating reliance and openness is now paramount.

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The Winners and Losers of Black Friday 2023: Key Takeaways

Digital & Social Media Marketing, Marketing Strategy / IMM Editor

As Black Friday 2023 unfolded, consumers embarked on a frenzy of shopping, eager to snag the best deals of the season. The retail landscape experienced its annual transformation, with both winners and losers emerging from the chaos. In this post, we delve into the key takeaways from Black Friday 2023, exploring the trends, the standout deals, and the businesses that either soared to new heights or faced setbacks.

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NetZero: An Industry Realising Their Environmental Responsibilities

Environmental Marketing, Sustainable Marketing Strategy / IMM Editor

In an era where climate change and environmental sustainability are at the forefront of global concerns, industries are taking a closer look at their practices to align with responsible environmental stewardship. One notable initiative gaining momentum is the concept of NetZero, a commitment by businesses to balance the amount of greenhouse gases emitted with an equivalent amount removed from the atmosphere. This commitment signals a significant shift in industries acknowledging and acting upon their environmental responsibilities.

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Brand Storytelling: Increasing brand visibility

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

One approach gaining attention in the digital marketing landscape is the practice of narrative building around a brand. With consumers becoming more discerning and having higher expectations, brands are recognising the significance of establishing a profound connection with their audience. Step into the domain of brand storytelling – a potent tool that not only captures attention but also leaves a persistent imprint on consumers, ultimately contributing to heightened brand exposure.

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2023 Trend Summary: Successes and Lessons

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

As the new year rolls in, it’s a perfect time to reflect on the dynamic landscape of digital marketing and business strategies. Last year was marked by notable successes and valuable lessons, offering a comprehensive trend analysis that will shape the way we approach digital marketing this year.

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The importance of diversity and inclusion

Diversity and Inclusion in Marketing: Why It Matters

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

In the modern business landscape, the promotion of diversity and inclusion has become increasingly prominent and crucial across various industries, including marketing. The notion of embracing diversity in marketing campaigns, ensuring inclusivity, and upholding accurate representation is of utmost importance. In this blog, we will delve into the reasons behind the significance of diversity and inclusion in marketing and introduce the IMM Institute, an institution dedicated to preparing marketers for success in this vital facet of their profession.

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Marketing to Gen Z: Understanding the Next Consumer Generation

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

As consumer behaviour constantly changes with trends, marketers face the ongoing challenge of adapting their strategies and having to practice tailored marketing to resonate with different generations. Enter Generation Z, the cohort born roughly between the mid-1990s and early 2010s. As the torchbearers of the future, understanding the unique characteristics and preferences of Gen Z is paramount for businesses seeking to thrive in the coming years.

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Marketing with GDPR and data regulations

Marketing in the Age of Privacy: Navigating GDPR and Data Regulations

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

In an era where heightened attention to data privacy is prevalent among individuals and in the mainstream media, marketers are confronted with a pivotal moment. They are forced to reassess strategies and adjust to the changing regulatory landscape. The General Data Protection Regulation (GDPR) and other, similar data protection laws have enacted a change in how businesses gather, handle, and utilise personal data. Because of this, the marketing industry is experiencing a significant shift, placing a strong emphasis on transparency, accountability, and obtaining user consent.

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