Artificial intelligence (AI) is no longer a futuristic concept; it is already being used by companies across industries to improve efficiency, accuracy, and decision-making. Marketing is no exception, and AI marketing is becoming increasingly popular as way to enhance customer experience a, target audiences more effectively, and generate better results. However, many marketers are still unsure about how to adopt AI in their organisations. In this blog, we will provide a roadmap for AI adoption in marketing, from awareness to implementation.
Artificial Intelligence (AI) is no longer just a futuristic concept or the stuff of science fiction movies. It’;s a rapidly evolving technology that has already made its way into several industries, including marketing. AI in marketing is a powerful tool that enables marketers to streamline their campaigns and deliver personalised experiences to their target audience. Machine learning, a subset of AI, has proven to be particularly useful in marketing as it can help automate repetitive tasks, analyse vast amounts of data, and provide insights that lead to better decision-making.