Marketing (20) 2.6% - IMM Institute

Female-Oriented Brands: Success Stories and Lessons

Female-Oriented Brands: Success Stories and Lessons During Women’s Month, we express respect and appreciation for women’s leadership and the outstanding achievements they’ve showcased in society. Some female-oriented brands have designed promotions and campaigns to showcase their inspirational initiative and strength. Some brands have missed the mark and serve as a lesson in what not to […]

Is TikTok still relevant for companies to use in their marketing strategies?

Digital & Social Media Marketing, Marketing Strategy / IMM Editor

In the industry of digital marketing, the landscape is in a perpetual state of flux. Keeping pace with emerging trends is essential for enterprises aiming to effectively engage with their target demographic. One such trendsetter is TikTok. Nevertheless, alike to any phenomenon within the fast-moving world of social media, a pertinent question lingers: Does TikTok maintain its relevance for businesses seeking to incorporate it into their marketing strategies? This blog delves into the sphere of TikTok marketing to gauge its enduring pertinence.

Is TikTok still relevant for companies to use in their marketing strategies? Read More »