September 5, 2023 - IMM Institute

Social media algorithms and regulation: Striking a balance between connection and concerns

In an era dominated by digital interactions, social media has transformed the way we communicate, share, and consume information. Central to this transformation are algorithms – intricate lines of code that determine what content appears on our feeds. However, these algorithms have come under intense scrutiny for their role in shaping our online experiences. In this blog, we delve into the world of social media algorithms, exploring their impact on information dissemination, echo chambers, and polarisation. Furthermore, we consider the potential for regulation to ensure a healthier digital environment for users.

Social media algorithms and regulation: Striking a balance between connection and concerns Read More »

Illuminating the impact: How loadshedding is casting shadows on marketing in South Africa

In the vibrant and dynamic landscape of South Africa’s business realm, a persistent and ominous challenge has been casting its shadow over the realm of marketing: LOADSHEDDING. This term, seemingly innocuous, refers to the deliberate and controlled blackouts that have become a frequent occurrence in the country due to electricity supply constraints. However, beneath its seemingly harmless façade, loadshedding has been quietly reshaping the strategies and dynamics of marketing in South Africa, forcing businesses to adapt, innovate, and find new ways to engage their audience.

Illuminating the impact: How loadshedding is casting shadows on marketing in South Africa Read More »

Greenwashing: Navigating the murky waters of environmental marketing

Digital & Social Media Marketing, Marketing Strategy / IMM Editor

In an age where environmental consciousness has taken centre stage, companies are striving to align their brands with sustainability. But some have tried to use this to gain profit, commonly known as “greenwashing.” This phenomenon involves making exaggerated or false claims about a company’s eco-friendly initiatives, raising serious concerns about the authenticity of their commitment to sustainability. As greenwashing continues to erode consumer trust and undermine genuine efforts towards a greener future, it’s imperative to dissect the issue and explore how businesses can authentically contribute to the global push for environmental preservation.

Greenwashing: Navigating the murky waters of environmental marketing Read More »

Artificial intelligence and automation: Navigating the changing landscape of marketing

Digital & Social Media Marketing, Marketing Strategy / IMM Editor

In today’s digital era, the integration of Artificial Intelligence (AI) and automation has firmly established itself within the realm of marketing. These technological advancements offer businesses novel avenues to streamline operations, collect insights, and foster customer engagement. Nevertheless, the evolutionary path of AI and automation presents an array of challenges and considerations that merit a judicious examination.

Artificial intelligence and automation: Navigating the changing landscape of marketing Read More »