October 3, 2023

Unconventional and different marketing careers

Unconventional marketing careers: Thinking beyond advertising and PR

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

The world of marketing has undergone remarkable transformation in recent years, extending well beyond the confines of conventional advertising and public relations. While these domains still play pivotal roles, the marketing landscape has now unfolded into a diverse spectrum of unconventional career opportunities, each promising excitement and gratification. In this blog, we’ll take a deep dive into the world of non-traditional marketing careers and the myriad prospects that extend beyond the traditional advertising and PR realms.

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Specialised skills on a budget: Short Courses as a cost-effective option

Skills Development / IMM Editor

In today’s dynamic job market, remaining competitive often hinges on staying updated with the latest industry trends and skillsets. However, acquiring these specialised skills can be financially daunting. This is where the practicality of short courses comes into play, offering an economical and accessible route to skill development. In this blog, we will delve into the merits of short courses as a cost-effective method for acquiring specialised skills, spotlighting the online short courses available through the Institute of Marketing Management (IMM) South Africa.

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Is TikTok still relevant for companies to use in their marketing strategies?

Digital & Social Media Marketing, Marketing Strategy / IMM Editor

In the industry of digital marketing, the landscape is in a perpetual state of flux. Keeping pace with emerging trends is essential for enterprises aiming to effectively engage with their target demographic. One such trendsetter is TikTok. Nevertheless, alike to any phenomenon within the fast-moving world of social media, a pertinent question lingers: Does TikTok maintain its relevance for businesses seeking to incorporate it into their marketing strategies? This blog delves into the sphere of TikTok marketing to gauge its enduring pertinence.

Is TikTok still relevant for companies to use in their marketing strategies? Read More »

Unconventional marketing careers: Thinking beyond advertising and PR

The best advertisements in 2023

Specialised skills on a budget: Short Courses as a cost-effective option

Is TikTok still relevant for companies to use in their marketing strategies?