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Social Media Marketing

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Beyond likes: Why the future of social media marketing is about community, not followers

Social Media Marketing /

Chasing likes and followers is no longer enough. The real power lies in building a social media marketing community where people connect, trust, and belong. In this blog, we explore how digital tribes, authentic conversations, and long-term engagement can transform your brand into one that thrives beyond vanity metrics.

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The Psychology of Colour in Marketing: How Colours Influence Consumer Behaviour

Brands, Colours, Marketing, Psychology, Social Media Marketing /

Marketing is more than simply adding visual elements to adverts because the selection of colour also has a psychological impact on consumer behaviour, perceptions and even loyalty towards a brand. For marketers and creatives, it is very important to know how to make the most of the use of colour and its psychological effects.

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Why Authenticity in Marketing is Key to Building Trust

Marketing, Social Media Marketing /

Customers are looking for brands they can trust more and more. But why is that? Is it their need and want for connection? What, however, is authentic marketing, and how does it help build loyalty and trust which consumers seek? Here we will explore how the principles and practical tips of honesty and transparency in your marketing strategy can make a difference.

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