Your social media feed will never be random because it’s curated by algorithms that track every like, share, and scroll. For marketers, this means learning to speak both to people and to the platforms that decide what people see. Explore how data-driven feeds shape engagement, and how brands can use algorithms to stay visible, relevant, and creative online.
Social media algorithms: Friends or foes for marketers? Read More »
Chasing likes and followers is no longer enough. The real power lies in building a social media marketing community where people connect, trust, and belong. In this blog, we explore how digital tribes, authentic conversations, and long-term engagement can transform your brand into one that thrives beyond vanity metrics.
Beyond likes: Why the future of social media marketing is about community, not followers Read More »
Marketing is more than simply adding visual elements to adverts because the selection of colour also has a psychological impact on consumer behaviour, perceptions and even loyalty towards a brand. For marketers and creatives, it is very important to know how to make the most of the use of colour and its psychological effects.
The Psychology of Colour in Marketing: How Colours Influence Consumer Behaviour Read More »
Customers are looking for brands they can trust more and more. But why is that? Is it their need and want for connection? What, however, is authentic marketing, and how does it help build loyalty and trust which consumers seek? Here we will explore how the principles and practical tips of honesty and transparency in your marketing strategy can make a difference.
Why Authenticity in Marketing is Key to Building Trust Read More »
The success of small companies is hinged on the establishment of a solid social media presence. But how do you establish a solid social media presence? It’s easy: apply strategic moves on social media platforms and connect with the audience. This blog will explore great ways to getting noticed online thereby making your business grow
How to Build a Strong Social Media Presence for Small Businesses Read More »
The marketing scene of 2024 is already in flux, marked by technological leaps, changing consumer habits, and fresh trends. To stay on top, marketers must grasp and adjust to these shifts. In this blog, we dive into the main trends shaping the marketing world this year.
Navigating the Currents: Unveiling Key Trends in the World of Marketing in 2024 so far Read More »
In the ever-changing landscape of social media, two prominent contenders vie for the top spot: Instagram Threads and X (previously known as Twitter). These platforms have carved their distinctive niches in the realm of social media, offering a diverse array of features and experiences. In this blog, we will delve into the merits and drawbacks of Instagram Threads and X, as well as scrutinise their persistent rivalry for supremacy within the social media sphere.
Instagram Threads vs. X: The Battle for SocialMedia Supremacy Read More »
