August 1, 2023 - IMM Institute

Trends and strategies in keyword research

The Future of Keyword Research: Emerging Trends and Strategies

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

Keyword research has long been a fundamental aspect of search engine optimisation (SEO) and content creation. However, as the digital landscape evolves, so does the practice of keyword research. In this blog, we will explore the future of keyword research trends, highlighting emerging trends and strategies that can help businesses stay ahead in the competitive online space. From understanding user intent and incorporating semantic keywords to optimising for voice search and leveraging AI-powered tools, we will delve into actionable insights that will shape the future of keyword research trends.

The Future of Keyword Research: Emerging Trends and Strategies Read More »

The Evolution of the Marketing Mix in the Metaverse

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

In recent years, the concept of the Metaverse has taken the digital landscape by storm. The Metaverse is an immersive virtual world where people interact with each other and digital objects in real-time, blurring the line between physical and virtual reality. As this virtual realm continues to grow, marketers are quickly adapting traditional marketing strategies to meet the unique challenges and opportunities presented by the Metaverse. In this blog, we will explore the evolution of the Metaverse marketing, focusing on how each element – Product, Price, Place, and Promotion – is being reimagined in this virtual, decentralised environment.

The Evolution of the Marketing Mix in the Metaverse Read More »

Mastering Online Customer Relationships: Strategies for Success

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

In the ever-evolving digital landscape, businesses must adapt their customer relationship strategies to thrive in the online realm. Nurturing and building customer relationships that are real and strong is key to achieving long-term success. In this blog, we will explore essential strategies for mastering online customer relationships. We will delve into the importance of personalised communication, the role of social media and online communities, and the power of leveraging customer data to deliver tailored experiences. For a comprehensive understanding and practical skills, we recommend signing up for the online short course “Building Online Customer Relationships” offered by the Institute of Marketing Management (IMM).

Mastering Online Customer Relationships: Strategies for Success Read More »

Shifting from traditional to digital marketing

From Traditional to Digital: Exploring the Shift in Marketing Strategies

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

The marketing landscape has witnessed a significant shift from traditional methods to digital platforms in recent years. This transformation is driven by various factors, including advancements in technology, changing consumer behaviour, and the need for businesses to adapt to the digital era. In this blog, we will explore the reasons behind this shift and delve into the advantages that digital marketing offers over traditional approaches. We will highlight the increased targeting precision, cost-effectiveness, wider audience reach, and real-time campaign tracking that digital marketing provides, ultimately shaping the future of marketing strategies.

From Traditional to Digital: Exploring the Shift in Marketing Strategies Read More »