The marketing profession’s most pressing imperative is to “kick start a new conversation on how best to address a radically changed business environment as the world slowly emerges
New collaboration between African marketing professionals Read More »
There’s no doubt the Covid-19 pandemic hastened ecommerce across industry sectors. ORESTI PATRICIOS delves into what marketers should know about ensuring consumer loyalty
eCommerce accelerated: How to get ahead of the curve Read More »
The South African Breweries recently appointed SPHE VUNDLA as Corporate Brand Director. Here, he uncovers the unique challenges this massive business faces.
Collaboration and integration are the new foundation of brand brilliance Read More »
As things start to settle into a ‘new normal’, companies are in a better position to assess emerging digital trends and identify which ones are here to stay.
Slow down to speed up: the importance of solid strategic thinking in a post-Covid era Read More »
The ongoing impacts of Covid-19 on South African consumers Research into prevailing attitudes towards Covid-19 since the pandemic began has delivered insights into the minds of South African consumers over the past 18 months. While GeoPoll’s study covered nine markets, RICARDO LOPES dives into what the findings say about South Africa. Covid-19 continues to exert
The ongoing impacts of Covid-19 on South African consumers Read More »
With this being the last Journal of Strategic Marketing newsletter for 2021 – we’ll be back at the end of January 2022 – it is an appropriate time to detail the exciting changes
A note on marketing the future Read More »
