Marketing Strategy

Social media marketing will be increasingly crucial as 2023 rolls ahead. It’s obvious that keeping ahead of the curve is important, as evidenced by the increase of micro-influencers and new AI developments.

Digital technology has had a significant impact on modern marketing strategies. The rise of the internet and social media has led to an increase in data collection and analysis, allowing for more targeted and personalised marketing efforts.

Most, if not all, spheres of business come with competition and marketing is no exception. Marketing is known to be an extremely competitive and fast-paced field.

More than anyone else, marketers are aware of how crucial audience segmentation is to the success of a brand’s marketing efforts.