Networking and Events - IMM Institute

A Closer Look at User-Generated Content in Marketing

Digital & Social Media Marketing, Marketing Strategy, Networking and Events, Skills Development / IMM Editor

In the constantly evolving realm of digital marketing, staying in sync with emerging trends is pivotal for any brand’s success. A strategy that has recently gained traction is user-generated content (UGC). Encouraging consumers to create and share content related to their experiences with a brand, product, or service can be a valuable asset for businesses. In this blog, we will delve into the impact of user-generated content and why it’s a beneficial tool in your marketing toolkit.

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5 Reasons Why Pursuing an Associateship with the IMM Can Boost Your Marketing Career

Entrepreneurship, Networking and Events, Skills Development / IMM Editor

If you are looking to advance your marketing career, pursuing an associateship with the Institute of Marketing Management South Africa (IMM) is an excellent option.

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Modern networking techniques

Networking and Events, Skills Development / IMM Editor

In today’s fast-paced and interconnected world, career networking has become essential for professional growth and success. It is no longer enough to simply apply for jobs and hope for the best. Networking allows job seekers to make valuable connections, learn about potential job opportunities, and gain insights into the industries they are interested in. In this blog, we will explore some of the modern career networking techniques that are being used by professionals today.

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