Skills Development - IMM Institute

The Importance of Marketing Research in Developing Effective Business Strategies

Marketing Strategy, Skills Development / IMM Editor

Marketing research is a crucial component of developing effective business strategies. By conducting research, businesses can gather valuable information about their target markets, competitors, and industry trends. This information can then be used to inform business decisions and develop strategies that are more likely to be successful.

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Why Upskilling in Marketing is Crucial for Career Growth and Development

Entrepreneurship, Skills Development / IMM Editor

In today's fast-paced and competitive business environment, upskilling in marketing has become essential for career growth and development. Marketing is a dynamic field that is constantly evolving, and to stay ahead of the curve, professionals need to keep up with the latest trends and best practices.

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5 Reasons Why Pursuing an Associateship with the IMM Can Boost Your Marketing Career

Entrepreneurship, Networking and Events, Skills Development / IMM Editor

If you are looking to advance your marketing career, pursuing an associateship with the Institute of Marketing Management South Africa (IMM) is an excellent option.

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How to Build a Strong Brand Identity for Your Business

Digital & Social Media Marketing, Skills Development / IMM Editor

In todays crowded marketplace, building a strong brand identity for your business is essential. A strong brand identity can help your business stand out from the competition, build trust with customers, and create a sense of loyalty that will keep
them coming back.

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What type of marketer are you?

Skills Development / IMM Editor

Are you a marketing maverick, or more of a marketing muggle? Whether you're a
seasoned pro or just starting out in the world of marketing, it's important to
understand your strengths and weaknesses. So, which type of marketer are you?
Let's find out.

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Modern networking techniques

Networking and Events, Skills Development / IMM Editor

In today’s fast-paced and interconnected world, career networking has become essential for professional growth and success. It is no longer enough to simply apply for jobs and hope for the best. Networking allows job seekers to make valuable connections, learn about potential job opportunities, and gain insights into the industries they are interested in. In this blog, we will explore some of the modern career networking techniques that are being used by professionals today.

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How to choose the right short course for your career goals at IMM

Skills Development / IMM Editor

Choosing the right short course can be an important step towards achieving your career goals. At IMM, there are many different short courses available that can help you build skills, knowledge and expertise in a variety of fields. But with so many options, how do you know which course is right for you? In this blog, we’ll explore some key factors you should consider when choosing a short course at IMM to ensure that you make the right choice for your career goals.

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The Power of Networking in South African Marketing: Why Joining a Professional Network can Boost Your Career and Business Success

Networking and Events, Skills Development / IMM Editor

We know that networking can be time-consuming, occasionally outright unpleasant, and taxing.

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Why should you join the Institute of Marketing Management South Africa?

Networking and Events, Skills Development / IMM Editor

The Institute of Marketing Management (IMM) South Africa is a leading professional organisation for marketers in the country.

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What it takes to be a good marketer in 2023

Entrepreneurship, Skills Development / IMM Editor

To remain competitive and current in today’s industry, it’s essential to use the most recent marketing trends in your marketing strategies, regardless of your level of experience.

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