Africa’s marketing and supply chain sectors shift fast. Professionals need strong networks to stay informed and ready for new steps. This blog shows why networking shapes your future, how it influences career growth, and why communities like the IMM Institute matter for marketing and supply chain practitioners across Africa.
In 2025, the IMM Institute hosted events, shared insights and recognised top talent across Africa. Here’s what happened and what’s coming in 2026.
2025 at the IMM Institute: A year of excellence, connection and career growth Read More »
The IMM Institute proudly attended the African Marketing Confederation (AMC) Conference 2025 in Accra, Ghana. As one of the AMC’s founding members, IMM Institute’s presence highlighted its commitment to advancing African marketing standards and collaboration.
IMM Institute at the AMC Conference 2025 Read More »
In the current job market, marked by intense competition, it’s essential to recognise that success is not solely determined by your knowledge and skills but also by the relationships you foster. Networking holds a crucial place in the pursuit of a successful career, bringing forth numerous advantages that can steer your professional path. In this blog, we’ll delve into the vital role of networking, present practical advice on establishing robust professional connections, examine the realm of digital networking, and emphasise the value of nurturing these connections. We’ll also highlight the IMM Institute and the networking opportunities it offers, including its Associates program.
The Power of Networking for Career Success Read More »
In today’s ever-evolving digital landscape, marketers have found a unique way to engage consumers more effectively – personalisation in marketing. This strategy revolves around tailoring marketing messages and experiences to cater to individual consumers’ unique preferences, behaviour, and demographics. Let’s explore how this can be a game-changer for your marketing approach.
Mastering the Art of Personalisation in Marketing Read More »
In today’s digital landscape, influencer marketing stands as a versatile strategy that empowers businesses to extend their reach and connect with specific target audiences. By aligning with influential figures, this marketing approach has gained significant traction, showcasing its relevance in an age dominated by social media. In this blog, we explore the dynamic realm of influencer marketing, examining the symbiotic relationship between influencers and social media platforms in promoting products and services.
Navigating Influencer Marketing: A Digital Marketing Strategy Read More »
In this digital age, social media marketing is the go-to method for businesses aiming to interact with their target audience, establish an online presence, and direct web traffic to their sites. This blog explores the world of social media marketing and offers practical insights to navigate this ever-evolving landscape.
The Art of Navigating Social Media Marketing Read More »
In the ever-evolving world of digital marketing, staying ahead of the curve is vital. One emerging trend that savvy marketers are harnessing is voice search optimisation. This strategy involves tailoring your digital content to be voice-enabled, aligning perfectly with the increasing use of voice-activated devices and virtual assistants like Siri, Alexa, and Google Assistant. In this blog, we’ll explore the importance of voice search optimisation and how it can be a game-changer in your marketing efforts.
Enhancing Your Marketing Strategy with Voice Search Optimisation Read More »
In the dynamic world of modern marketing, businesses are continuously exploring innovative strategies to effectively connect with their target audience. One such approach that’s been gaining traction is video marketing. This versatile tool allows brands to communicate their stories, display products, and engage with audiences across popular platforms like YouTube, Instagram, and TikTok. In this blog, we will delve into the realm of video marketing, its significance, and why it’s a cornerstone for contemporary businesses.
Unlocking the Potential of Video Marketing for Your Brand Read More »
In an information-saturated world, content marketing is a beacon of excellence, founded on the principles of delivering value, relevance, and consistency. This strategic approach to crafting and disseminating content has revolutionised the digital realm, enabling businesses to captivate and interact with their intended audience. In this blog, we’ll delve into the art of content marketing, showcasing its pivotal role in winning over the hearts and minds of your audience.
Mastering Content Marketing: A Guide to Building Connections with Your Audience Read More »
